OMURGA SYSTEMS ARCHITECTURE: 1st SPINE (REPUTATION & CRISIS REFLEX)
First and Most Critical Organ of Your Central Nervous System: Omurga REFLEKS
The initial and most vital reflex organ of the Omurga Systems operations backbone: Scans Google Maps activity across hundreds of locations 24/7, identifies 1★ crises in 30 seconds, resolves them with human-authorized corporate tone, and shields your bottom line.
🔮Omurga Ecosystem Component: This module operates across the central backbone between headquarters and branches.
🛡️ Official Google Business Profile API • Role-Based Access (RBAC) • 100% KVKK & Enterprise DPA Compliant
SIMPLE & FLAWLESS WORKFLOW
3-Step Reflex Cycle
An autonomous governance chain keeping HQ in 100% control without tethering field teams to desktop screens.
STEP 01 // 24/7 NEURAL PIPELINE
1. Dinler & Kritik Sinyali Saniyede Yakalar
Google reviews across all your locations are aggregated in real time via official APIs. Sensitive guest feedback and service failures are detected in 30 seconds and routed to HQ.
STEP 02 // SECURITY SHIELD
2. Drafts Diplomatic Response, Routes for Human Approval
AI trained on your brand guidelines drafts an empathetic, diplomatic response. In 1-3★ critical reviews, not a single character is published without authorized approval.
STEP 03 // THE BIG PICTURE
3. Diagnoses Root Cause & Computes Scorecard
Is the defect in culinary taste, service speed, or pricing perception? The MAS algorithm benchmarks locations across 8 dimensions, surfacing root-cause standard deviations.
24/7 OPERATIONAL REFLEX // < 30 SECONDS
Seamless Reflex Between HQ and Branches: Enable 100 Locations to Act as One Body
Even a solitary unanswered 1★ complaint erodes location revenue. Omurga REFLEKS empowers managers on the floor to execute instantaneous corporate reflexes via mobile panels and email alerts.
✓1-Click Mobile Console Approval: Approve and publish pre-drafted diplomatic responses in seconds directly from the urgent alert card in the manager dashboard.
✓Morphological Boundary Shield (Zero False Alarms): Does not mistake a satisfied customer praising "We loved it" for a crisis; correctly disambiguates colloquial enthusiasm in context.
✓Multi-Channel Hierarchical Escalation: Instant escalation lands on HQ operations desk via email, mobile dashboard alerts, and webhooks.
"The chicken we ordered arrived raw and our whole family felt sick, zero hygiene!"
✨ Prepared Corporate Response Draft:
"Hello Mr. Ahmet, we sincerely apologize for this distressing experience. Food safety is our uncompromising foundation; our branch manager has immediately initiated an audit. To make amends and discuss details with you..."
Today, 21:34 • Mobile Console Alert
SECURITY & ETHICAL FOUNDATIONS
Human-in-the-Loop Manifestosu
🔒 Zero Uncontrolled Publishing: On 1-3★ critical reviews, not a single letter is published without authorized management approval.
🎯 Zero Hallucinations: Strict guardrails prevent AI from making unauthorized promises like "free meals on us".
🌐 40+ Foreign Languages: International tourist reviews are answered in their native tongues instantly with diplomatic brand finesse.
BRAND VOICE & TONE TRAINING
AI Speaks, But Exclusively in Your Brand Voice
No reputable enterprise brand sends canned "We apologize" templates. Omurga REFLEKS adapts to your authentic, formal, or luxury brand tone; responding with dynamic A/B variations that never sound robotic.
✓Dynamic Variation Pool Mitigating Bot Perception: Natural tone crafted uniquely per guest, fully bypassing Google spam filters.
✓Consumer Arbitration & Legal Assurance: Full compliance infrastructure certifying AI responses undergo Human-in-the-Loop review.
A location with 10 reviews holding 5.0 is not equal to a branch with 2,000 reviews at 4.6. Raw averages mask operational decay over the last 30 days. MAS (Store Action Score), isolates the genuine operational performance of your branches across 8 dimensions.
🍽️ Lezzet & Kalite
Cold service, portion size, cooking defect
👥 Hizmet & Personel
Rude attitude, lack of attention, poor greeting
🧼 Hijyen & Temizlik
Table, restroom, kitchen cleanliness
⏱️ Speed & Latency
Order delay, billing queues
💰 Fiyat & F/P Dengesi
Bill disputes, price-value perception
✨ Mekan & Atmosfer
Music volume, AC, seating comfort
📋 Order Accuracy
Incorrect item, missing delivery
🛵 Kurye & Paket Servis
Spilled packaging, delivery time
Branch League Table: From Championship to Relegation
Identify which franchise location drives revenue and which dilutes brand equity via real-time scorecards.
Govern Hundreds of Locations from a Single Console
💬
Bulk Review Management
Assign templates or AI responses to hundreds of reviews with 12-parameter filtering in one click. Reconcile deleted or shadow-banned Google reviews in real time.
Enterprise Excel / CSV Export
🛡️
Google Maps Health Audit
Audit every branch profile on a 0-100 scale. Spot missing operating hours, absent menu URLs, and local SEO gaps.