19 → 0
Number of Dealers at Critical Level
4.65 ★
National Network Score Average
-%82
Crisis & Complaint Rate
Vulnerability in the Franchise Ecosystem
In the coffee chain, which has 85 branches throughout Türkiye, dealers were breaking quality standards after the branch was opened. While some branches received 4.8 points on Google Maps, some locations dropped to 3.2 points due to the indifference of the staff. There was no single control panel where the headquarters could see what was happening at which dealership.
Backbone Center Dealer Control Model
With Omurga REFLEKS, all dealers are gathered in one center:
- Weekly Automatic Dealer Report Card: Every Monday morning, the score change of all dealers, the number of unpenalized/unanswered comments and customer sentiment analysis were reported to the general manager and regional managers.
- Dealer League (Leaderboard): Branches were automatically classified as "Champion Branches", "Those That Need to Improve" and "Critical Risk" according to their scores.
"Thanks to Omurga REFLEKS, we instantly catch which dealers are compromising on quality via Google Maps. Dealers now know that they are being audited and their branch scores have become the pride of our brand."
— Franchise Director, 85 Branch Coffee Chain
Control Your Dealer Network from a Single Center
Schedule a 30-minute live meeting with Omurga Systems and we will create a live map analysis of all your dealers.
Make a Live Demo Appointment